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Addendum: On the suppression of this research on Reddit
This section documents what happened when this investigation was posted to Reddit, and provides context on Meta's documented history of using astroturfing, coordinated reporting, and platform manipulation to suppress unfavorable content.
What happened
The original version of this investigation was posted to r/linux, where it was mass reported and pulled down pending moderator review. The stated objection was "AI formatting" (specifically the use of double hyphens), despite the fact that the earlier post by u/aaronsb on the same topic used the same formatting without incident. The criticism focused exclusively on formatting. No factual claim in the post was disputed.
A revised version was then posted to r/privacy, where it was immediately removed by Reddit's site-wide spam filter. This filter activates when an account has been flagged through mass reporting, which means the coordinated reports on r/linux had the downstream effect of suppressing the post on every other subreddit as well.
The content that was suppressed names Meta lobbying firms, traces documented payments, cites Senate LD-2 filings, and links to IRS records. It identifies Hilltop Public Solutions as the first confirmed entity bridging Meta's $45M super PAC and the DCA astroturf campaign. This is the kind of content that a well-resourced actor would have reason to suppress.
I cannot prove the mass reports were coordinated rather than organic. That is the point of the tactic: Reddit's infrastructure makes it impossible to distinguish genuine community objections from manufactured ones, and it rewards the behavior either way by automatically removing the content.
Meta has done this before
In March 2022, the Washington Post reported that Meta hired Targeted Victory, one of the largest Republican consulting firms in the country, to run a nationwide astroturfing campaign against TikTok. Internal emails obtained by the Post showed the campaign:
- Placed op-eds and letters to the editor in regional news outlets across the country, none of which disclosed the connection to Meta or Targeted Victory
- Promoted stories about dangerous TikTok "trends" that had actually originated on Facebook
- Pushed local politicians and political reporters to frame TikTok as a threat to children
- In an internal email, a campaign director wrote that the "dream would be to get stories with headlines like 'From dances to danger: how TikTok has become the most harmful social media space for kids'"
Meta's spokesman defended the campaign by saying "all platforms should face a level of scrutiny consistent with their growing success." Meta did not deny hiring the firm or directing the campaign. The story was confirmed by the Washington Post, Fortune, Variety, CBS News, Engadget, Tortoise Media, the Boston Globe, and Techdirt, among others.
This is not speculation about what Meta might do. This is what Meta has been publicly documented doing: hiring firms to plant stories, manufacture public concern about competitors using child safety as the framing, and conceal the corporate origin of the messaging. The Targeted Victory campaign and the DCA campaign use the same playbook: fund an outside entity to push messaging that serves Meta's commercial interests while hiding Meta's involvement.
Reddit's bot and astroturfing problem is structural
Research published in Nature (Scientific Reports) documented coordinated political astroturfing patterns across platforms including Reddit. A separate study found that at least 15% of content in surveyed subreddits was posted by corporate trolls or bot accounts designed to manipulate public opinion.
Since June 2025, bot networks have been systematically exploiting Reddit and Meta's own moderation systems through mass reporting. Thousands of legitimate Facebook groups were deleted after coordinated bot reports triggered automated enforcement. The same mass-reporting tactic works on Reddit: a small number of accounts can file reports, trigger automated removal, and flag the poster's account for site-wide spam filtering, all without engaging with the content.
Venture-backed firms like Doublespeed now offer astroturfing-as-a-service across Reddit, TikTok, and Instagram, operating physical phone farms to bypass platform detection. The infrastructure for suppressing content through coordinated inauthentic behavior is commercially available.
What this means for this investigation
Meta spent $26.3 million on federal lobbying in 2025 and deployed 86+ lobbyists across 45 states. It funded a nationally active advocacy group (DCA) with no legal existence in the IRS system. It hired Hilltop Public Solutions to simultaneously run its $45M super PAC and coordinate DCA's messaging. It previously hired Targeted Victory to run a covert astroturfing campaign against TikTok using child safety as the narrative frame.
This investigation documents all of that with primary sources. A post containing those findings was mass reported on Reddit within hours and suppressed site-wide by automated systems. Whether the reports were organic or coordinated, the outcome is the same: the content was removed from the platform where Meta has both the motive and the documented capability to suppress it.
The research is published in a git repository with every source embedded. It does not depend on Reddit's infrastructure to survive.
Sources
- Washington Post, "Facebook paid Republican strategy firm to malign TikTok" (March 30, 2022): https://www.washingtonpost.com/technology/2022/03/30/facebook-tiktok-targeted-victory/
- Fortune, "Meta paid a Republican consulting firm to turn the public against TikTok" (March 31, 2022): https://fortune.com/2022/03/31/facebook-meta-paid-republican-consulting-firm-targeted-victory-turn-public-opinion-against-tiktok/
- Variety, "Facebook Parent Company Defends Its PR Campaign to Portray TikTok as Threat to American Children" (March 31, 2022): https://variety.com/2022/digital/news/meta-facebook-tiktok-pr-campaign-1235218866/
- Techdirt, "Facebook-Hired PR Firm Coordinated Anti-TikTok Campaign To Spread Bogus Moral Panics" (March 31, 2022): https://www.techdirt.com/2022/03/31/facebook-hired-pr-firm-coordinated-anti-tiktok-campaign-to-spread-bogus-moral-panics/
- Tortoise Media, "Meta 'astroturfed' TikTok" (April 5, 2022): https://www.tortoisemedia.com/2022/04/05/meta-astroturfed-tiktok
- CBS News, "Report: Facebook Hired PR Firm To Smear TikTok": https://www.cbsnews.com/sanfrancisco/news/report-facebook-hired-pr-firm-to-smear-tiktok/
- Engadget, "Meta reportedly paid political consultants to smear TikTok": https://www.engadget.com/meta-targeted-victory-tiktok-smear-campaign-133139892.html
- Boston Globe, "Facebook paid GOP firm to malign TikTok, internal e-mails reveal" (March 30, 2022): https://www.bostonglobe.com/2022/03/30/business/facebook-paid-gop-firm-malign-tiktok-internal-e-mails-reveal/
- Georgetown Free Speech Project, "Facebook hires GOP consulting firm to smear rival TikTok": https://freespeechproject.georgetown.edu/tracker-entries/facebook-hires-gop-consulting-firm-in-dc-area-to-smear-rival-tiktok/
- Nature Scientific Reports, "Coordination patterns reveal online political astroturfing across the world" (2022): https://www.nature.com/articles/s41598-022-08404-9
- Medium/HR News, "Study: At Least 15% of All Reddit Content is Corporate Trolls": https://medium.com/@hrnews1/study-at-least-15-of-all-reddit-content-is-corporate-trolls-trying-to-manipulate-public-opinion-49cb302c26a5
- TechCrunch, "Facebook Group admins complain of mass bans" (June 24, 2025): https://techcrunch.com/2025/06/24/facebook-group-admins-complain-of-mass-bans-meta-says-its-fixing-the-problem/
- YNet News, "Public opinion for sale: The new startup causing a storm" (Doublespeed): https://www.ynetnews.com/tech-and-digital/article/hyraenbmzx
- Meta Transparency Center, "Inauthentic Behavior" policy: https://transparency.meta.com/policies/community-standards/inauthentic-behavior/
- The Hacker News, "Meta Disrupts Influence Ops Targeting Romania, Azerbaijan, and Taiwan" (May 2025): https://thehackernews.com/2025/05/meta-disrupts-influence-ops-targeting.html